The billionaire is also CEO of rocket company Space Exploration Technologies Corp., commonly known as SpaceX. In response to questions about what tweets would be called when the rebranding is done, Musk said they would be called Xs. Musk, CEO of Tesla, has long been fascinated with the letter X and had already renamed Twitter’s corporate name to X Corp. “I mean, do you want to get rid of the Coca-Cola brand if you’re Coca-Cola? Why would you do that?” said Thoreson, who now primarily uses Mastodon. “And they all have the Twitter icon on everything from their website to their business cards.”Ĭhanging all this costs time and money, she added, not to mention the confusion that comes with a previously unknown brand name. “There are so many small businesses and so many nonprofits and so many government agencies and things like that all around the world that have relied on Twitter for many years to push their message and reach people,” she said. A pile of characters removed from a sign on the Twitter headquarters building are seen in San Francisco, Monday, July 24, 2023.
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